Amazon Seller Assistant: the AI that runs your seller account
Amazon Seller Assistant is coming to Claude and Amazon Quick: what the AI does (inventory, pricing, listings, ads), how to enable it, what it does not do, and what to pair it with.
In brief
Amazon Seller Assistant is Amazon's AI assistant for third-party sellers, now available through Claude and Amazon Quick. It monitors your account and acts on your approval: inventory, pricing, listings, advertising, analytics. It's free (12 months of Amazon Quick Plus included) and, at launch, in beta in the US. On a healthy account it's an excellent copilot. But its scope stops at routine tasks: for crises and sensitive cases, you need a human team.
What the Seller Assistant does
How to enable it
Connect the plugin
The plugin installs in about a minute, no code, from Claude or Amazon Quick.
Choose the access
You decide which data the plugin can reach: inventory, listings, analytics, performance.
Approve the actions
The assistant recommends, or acts on approval: you review and approve each action before it runs.
Good to know: the plugin reaches inventory, listings, analytics and performance on an active account. It does not cover suspensions, KYC, deactivated ASINs, account creation or sensitive compliance — and it loses access the moment an account is blocked.
What it does not do
Reinstate a suspended account
The plugin acts on an active account. A suspended account loses access to its tools: the AI can no longer do anything there. Reinstatement takes a human Plan of Action.
Account reinstatementPass a refused identity (KYC) check
Aligning official documents, rebuilding the file, preparing the video call: human tasks, outside the plugin's scope.
Reinstatement & KYCReactivate a deactivated ASIN
A documented, argued appeal to Amazon, often over several follow-ups. A recommendation AI does not run it.
ASIN reinstatementCreate a seller account
The plugin runs an existing account, it does not create one: registration, structure, KYC and first listings stay a human job.
Account creationHandle sensitive compliance
LUCID, EPR, intellectual-property complaints, Section 3: case-by-case files, with direct exchanges with Amazon.
Amazon complianceExecute, guaranteed and bug-free
The assistant recommends and acts on approval, but does not guarantee the final go-live. We execute and guarantee the result.
Account managementThe AI handles the routine. We handle the rest.
Reinstatement, KYC, ASIN, creation, compliance: we execute what the assistant can't.
Availability and price
Amazon Seller Assistant and the plugin (Claude and Amazon Quick) are free, with 12 months of Amazon Quick Plus included through December 31, 2026 and two co-workers included. The Amazon Quick plugin launched in the US, the Claude plugin is in beta for US sellers, and international expansion is announced next. Sellers in France and Germany don't have access yet — one more reason to keep a human team on what the AI doesn't cover.
Want a point-by-point comparison? See the AI vs MySellerOps comparison.
FAQ: Amazon Seller Assistant
What is the Amazon Seller Assistant?+
It's Amazon's AI assistant for third-party sellers, now available through Claude and Amazon Quick. It monitors the account and can act on approval: inventory, pricing, listings, advertising, analytics. It also runs continuously, even when the seller is not logged in.
How do I enable the Seller Assistant on Claude or Amazon Quick?+
The plugin connects in about a minute, no code. You choose the data it can reach, then you approve each action before it runs.
Is it free?+
Yes. Amazon offers the Seller Assistant and 12 months of Amazon Quick Plus (through December 31, 2026), with the option to add two co-workers to the same free access.
Can the Seller Assistant act on its own?+
It works in two modes: recommendations only, or actions on approval. Even in agentic mode you keep control: actions are reviewed and approved before they run.
Is it available in Europe?+
At launch the plugin is in beta in the US, with international expansion announced next. Sellers in France and Germany don't have access yet.
What about what the Seller Assistant doesn't handle?+
For suspensions, KYC, deactivated ASINs, account creation and sensitive compliance, you need a human team that executes and talks to Amazon. That's MySellerOps' role, alongside your AI assistant.
Enable the AI. Call us for what it doesn't do.
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